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Module 2: Introduction
DEMO: Product Innovation Management in Emerging Markets
Technologiemanagement
2.2 School of Business and Economics
2. Faculty of Business, Economics, and Law
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2. Faculty of Business, Economics, and Law
2.2 School of Business and Economics
Technologiemanagement
DEMO: Product Innovation Management in Emerging Markets
Module 2: Introduction
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Module 2: Introduction
Learning Targets
Learning Targets
Lecture Slides
Introduction
Introduction
Hans Rosling on the Rise of Asia
Changing business models
Changing business models over time
Evolution of global operating models
Localization
Emerging markets have become new centres of gravity
Local Entrepreneurs / Companies coming up with innovative solutions
MNC’s participating in these new innovation paradigms (Localization)
GE Healthcare - How GE is disrupting itself
Internationalization
Emerging market firms growing exponentially
Example of EM firms growing globally
Emerging Market Multinationals (EMNCs)
Emerging Market Multinationals (EMNCs)
Summary
Summary
Further Reading
Further Reading
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Module 2: Introduction
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Module 2
online lecture: approx. 5h
Different Perspectives to understand product innovation management in EM - Individual / Company
Changing business models / strategies overtime
Emergence of emerging market, well known example from EM
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Introduction
